I am writing this letter to share with you what attracted me to American Longevity as a company and the opportunity that is available to you as a full or part-time business. For a direct marketing program to succeed today, it must provide a system that is simple, easy to duplicate and have phenomenal products. These are the three elements that are in place with American Longevity, a ground floor opportunity. The system is basically a direct mail or hand out approach with the `` Dead Doctors'' audio tape as the ``attention getting '' lead tape and then a follow up to take the order. This takes the ``selling '' out of the system and allows anybody to share information on our great products by simply asking the question '' Hey Bill, do you have a tape recorder? '' `` Great! I've got a very interesting tape for you to hear and I'd like to get your opinion.'' The income models that have been created from simply distributing the ``Dead Doc'' tape are legend. One distributor, 23 year old John Valenty's first month royalty check was $2,000, second month check was $8,000 and his third month check was in excess of $17,000!! That is an 850% raise in 90 days!! Imagine this occurring in your typical employment situation. You can do this business because of its simplicity and product line that backs up the messages in the audio-cassette tapes. Yes, it will take a little money to get your business started: money to purchase the audio-cassette tapes, a mailing list, mailing envelopes and stamps. Is the investment worth it? I think if you could receive a third month check as outlined above, the answer is obvious. If your budget is tight, think about a business partner who may be able to capitalize the business to get it up and running or taking a short term loan from a friend, credit card or relative which will five you the seed money ($150 to $2,000) to build your cash flow. Prioritize the repayment of the loan from cash flow and keep your income stream growing.
Is this business work? You bet it is! But anything worthwhile that can develop a long term residual income is worth the effort. Remember, SUCCESS IS A SERIES OF LITTLE DAILY VICTORIES. Set a daily goal of getting ``Dead Doc'' tapes out. Hand out a few and mail a few every day. At the end of 6 months to a year, you will have developed a fabulous residual income that can lead to financial independence.
Remember, your business will grow geometrically as your front line distributors send out tapes as you are doing and then their new distributors do the same -- your second pay line. As an example, let's say you have 5 business builders on your front line. These 5 follow your example and have 5 business builders on their front line. Following this growth pattern of 5 x 5 through your 6 pay levels, you will have approximately 19,000 distributors total in your pay lines. If these distributors sell or consume just $25.00 per month of our products, you would earn approximately 7% on this volume or $33.250 per month! That would change your life! One year of focused effort can create a fabulous income as your team grows by sharing the tapes!
BUILDING YOUR BUSINESS AND INCOME QUICKLY
Getting your business started with a solid distributor base and monthly income can be done easily with the `` Dead Doctor'' tape. Do not worry if they have already received one because they may not have listened to it yet so you can make a friend and encourage them to listen. They may then come into the business under you. If they have heard the tape already, just see if they like the message and sign them up! The other person may be doing a ``mass mailing '' with no follow up so you can bond with the person and sign them up. Get your up line involved to help you with the first contacts that have promise.
The ``Dead Doc '' tape is a high impact tape that allows everyone to enjoy ``non confrontational '' selling. Anyone can get their business started by asking the simple question, `` Hi Mary. Do you have a tape recorder?'' Sharing the DD tape with a great number of people allows you to build the business part-time. You will be working with only those who respond to the tape and understand the importance of Dr. Wallach's message on health and wellness. You will work with people who also want to build a second paycheck in this same ``non confrontational'' method.
Considering this system, the key is to get as many DD tapes out as quickly as possible. A minimum of 100 but push toward 500 to 1,000 over the weeks to come to really see your business explode! The following are the two systems that are working exceptionally well at helping members build a 5 figure monthly income.
100 TAPE PROGRAM
When you first start with 100 DD tapes at a cost of approximately $100, it is important to call the person first and let them know you are sending it (send only the tape, no other material). Introductory phone scripts are attached. Practice will make you an expert at this simple introduction. This first mailing of 100+ tapes should go to a personal data base of everyone you can think of (USE THE PERSONAL MEMORY JOGGER ATTACHED). Include people who are in directories of clubs and associations that you may be a part of. You are not trying to sell, recruit or high pressure anyone. You simply want to share some important health and wellness information by way of the DD tape and get their opinions. Accomplishing your goal of getting 100 DD tapes distributed from a combination of handouts and mailings will get your business started quickly with both product orders and business building members joining your team. The statistics are showing over and over that 5% of the people receiving the DD tape will join you as a business builder and duplicate what you are doing, i.e. sending out 100 tapes to their personal database. What this does to your business is grow it 5 times bigger in a short period of time. Those 5 new members will each send out 100 tapes from your first payline so you now have 500 tapes going into the market generating product sales and 5% more business builders. You can see by doing the arithmetic that on your second payline you will have 5% of 500 tapes or 25 business builders who will each send out 100 tapes so you now have 2500 tapes (25 x 100) going into the market. When you realize you get paid 5 generations deep you can see that by the time you reach your 5th level you'll have a sizable number of DD tapes all over North America spreading Dr. Wallach's important message and stimulating orders in your network. This is the system that built John Valenty's check to over $30,000 in 6 months! And John was not using a product that has Dr. Wallach's approval. Just think what you can do with the real thing!! GET UP EARLY! STAY UP LATE! Get deadly serious about that initial blast of 100 tapes and you will secure your financial future for years to come.
500 TO 1,000 TAPE PROGRAM
If you do a ``mass mailing'' program to a target mailing list such as subscribers of health and wellness magazines with no initial phone call, your return will run approximately 3%. Working with 1000 tapes and no phone calls you will have approximately 30 people call you placing orders and approximately 5 people will become business builders sending out 100 tapes. If you do not have time to do the phone work with the 100 tape model, then this mass mail approach is a great way to get your business up and running quickly. This will put the 5 business builders on your front line with 500 tapes going out and duplicating the 100 tape model outlined above. This is the way to grow your distribution channels throughout the United States very quickly.
We have a fulfillment center that will do everything for you or your downline for $2 per tape. They will be sent to a data base of health and wellness subscribers, small business owners, etc. You need to send at least 500 to get started. Call Craig Walcott at (719) 488-2080.
The attached package is a step by step roadmap to launching your business with the Dead Doc tape approach. Take the time to learn the scripts so that you can take orders from people that will be calling you and teach these customers how to be business builders by in turn getting on the tape send out program. This creates downline momentum and tremendous residual income.
The tapes are the tool that will make your business explode. ``If I handed you a snow shovel after a major snow storm and asked you to shovel the snow from the parking lot of a shopping center you'd be wondering if it was possible. But if I gave you a four wheel drive truck with a hydraulic snow plow on the front you'd probably enjoy the task.'' The point about the right tool is clear, Everyone knows a good tool is far more powerful than expertise and experience. So use the tapes, it is proven how well they work, with far less effort.
The above example gives you permission to not be an expert, but still produce like one. If you learn how to use the tools effectively, then you can be as big as your mind will allow. I decided to go for it, and give all those big guys a run for their money. This is big dreaming, but not impossible, especially using the tools. Distributors who decided to take the business seriously, and use the tools, have produced more people and product volume than any big guy in American Longevity their first two months without any built-in downline.
Here are some real examples of what is possible and probable when you use a system as good as ours: One distributor, who is 23 years old, first full month in the business had over 250 people and more than $24,000 in product volume. This activity earned him $2,087 his first full month. In his second month, he had 1, 011 people and $96,722 in group volume. His check was for $8,224 in his second month. And remember, he was not selling the real products!
If you can learn to duplicate this simple system, you will be in great shape within a few months. How big do you want to be? Just set your goal, write it down and commit to reaching it by a specific date. You have me and several other in the up line to help, so your decision to go for it is the only thing in your way. I will help you get on target, but you have to pull the trigger. When you are ready to get serious, put together the materials you will need and get rolling!
Top distributors started their chain reaction with 500 Dead Doctor tapes mailed to everyone they knew as well as people they did not know (see memory jogger attached). They purchased mailing lists of network marketers, small business owners, health and longevity enthusiasts (we have all these lists and they are available to you on press labels...easy!). Within two weeks of the mailing they got really excited as downlines grew and mailed 1,000 more tapes. A business builder can only be in one place at one time. 1,000 Dead Doctor tapes can be in multiple cars and living rooms at the same time doing a far better presentation than you or I could ever do. Are you starting to see the potential of these tools? Frankly speaking, the more tapes you get out the more money you are going to earn!
Okay, I'm really excited! I think I could be successful promoting my American Longevity business in this fashion. Now what do I do?
1. First things first. Order as many Dead Doctors Don't Lie tapes as you can afford. The price break is at 100 tapes and they will be only $1.25 each, (Trust Me is .80 ea) available through New Horizons at 1- (800) 787-5508 . Be sure to specify your contact information .
2. If you have a computer and laser printer, you may wish to make your own custom printed audio cassette labels. Blank or custom printed labels are available at (619) 541-0500.
3. Obtain desired envelopes. Try #000 bubble envelopes available through Allstate Packaging 1-813-895-7676 ($60 for 500) OR #7 Colombian Coin envelopes work well for less $$ and are available through Postal Annex @ (619) 549-9989, or discount office supply stores.
4. Purchase $.55 ``peel and stick'' stamps. They are the easiest to use. Appropriate postage available at larger Post Offices.
5. Obtain Mailing lists and labels of your desired target group. You can purchase lists of network marketers, health enthusiasts, chiropractors, business executives, real estate brokers, even credit card holders or any other group you can think of. Make a list of names, addresses and phone numbers of everyone you know personally or impersonally (see memory jogger attached). Do not count anyone out, you never know who needs supplemental income or has health challenges our products can help. Call New Horizons @ (800) 787-5508 for the names of list providers.
6. Decide whether to mail the tapes alone or add a letter or note with it. The response has proven to be good with just the tape alone.
7. If you have a day-time job and can only work specific hours, then set up a good voice mail number with a reliable company and have your new number on your custom cassette labels. If you are able to devote more time to your business, consider using a live telephone number where you can often be reached. This is the optimum way since the callers are the hottest at that moment. Have a quality digital answering machine or service answer calls when you are not available.
8. Gather info-kit materials and let your sponsor or up line know when and how much you are mailing. Try to work out a deal with your sponsor to send welcome kids to your new sign-ups until you are completely rolling smoothly., If you sponsor does not wish to participate, then send them yourself or call further up line for the support.
9. As you get your first calls, have a pen and paper handy so you can be sure to get all their information and write down any questions that come up.
10. When your caller has agreed to place an order, be sure to get all their appropriate information. Call the order in to American Longevity right away so your new customer gets their products as soon as possible.
If your caller asks for the total of the charges, you can estimate it like this: Add the retail cost of the products (set a minimum of $100 for first order) plus 7% shipping. Make copies of this form so you remember to get al the information American Longevity needs for the new sign up. They are eligible to purchase all products at wholesale.
I got the first responses from my mailings! Now what do I do? How do I sign up a first time caller over the phone? All of you old pros and new comers seem to be taking to the mail order approach of network marketing real well. by mailing out the cassette tape `Dead Doctors Don't Lie', all of us can get the responses of a seasoned expert, but the real challenge is turning a larger percentage of those responses into customers or business builders. In the following paragraphs you will learn the basics of my approach to turning a new caller into a happy purchaser. This approach is effective more than 85% of the time.
Remember to relax whenever talking with a caller. Most importantly, don't feel pressure to sell anything. The caller already decided they need to start taking colloidal minerals, make them feel comfortable about the decision they already made. When a caller asks you to send them more information about the product, that's your cue! This request for information is actually a hidden request for you to help them feel comfortable with trying the product. At this point many people just break down and politely take the request for information, following with mailing an information kit at their own expense, try to avoid this and take this order When I hear `Can you send me some more information?' -- that's all I need to hear and here's what I do:
``Can you send me some more information? '' `` I'd be happy to! If you have a moment to hear about our product, Virgin Earth Minerals , I'll briefly explain what I know about the product. '' (Now is a great time to go over the product pints below). After covering the points below, pop the big question - ``You'll be glad to know, American Longevity has an unconditional money-back guarantee which enables you to try the V.E. Mineral with nothing to lose. Would you like me to take your order now and have it delivered in about a week?'' In the course of conversation, be sure to communicate these important points:
· Our colloidal minerals are called Virgin Earth Minerals.
· V.E. Mineral is a liquid and come in 32oz bottles.
· American Longevity recommends you drink 1 to 2 oz daily.
· We have the only colloidal mineral product that is endorsed by Dr. Wallach.
· These products are safe and recommended for your kids too!
· V.E. Minerals is $29 retail and $18 wholesale.
· You can become a member by paying a $6 fee and placing an initial order of $100 or more which then qualifies you to purchase all future orders at wholesale.
· Also, you are eligible to receive a royalty check from American Longevity anytime
someone purchases product from your referral.
Keep in mind, when someone calls you after listening to the tape, they are motivated to try the product. When shown how easy it is to order, it just takes a little guidance and usually the order can be taken right then and there on the phone. The most important part is asking for their order. This sounds simple, but many callers will not realize they can order right then on the phone with you, unless you actually ask for their order. Here are a few examples of this important question:
1) Would you like me to take your order now and have it delivered in about a week?
2) I'm glad you liked Dr. Wallach's tape. He sure makes it clear why we need to take minerals. Since you're interested in our Minerals , I would be glad to take your order so you can try them for yourself. I can have it delivered in about a week, would you like to try them?
3) When they think they need more information try this: I'm happy to answer your questions about American Longevity and V.E. Minerals. If you have a question about the product, I'll answer it or call you back with the information right away. It helps me, if we can answer your questions on the phone so you can try our V.E. Minerals and receive the information that American Longevity sends with your order. Would you like me to take your order so you can try the mineral s and review the information that comes with your order?
Don't worry. Relax and have fun. All of us are asked question we don't know the answers to. The most professional way to handle these situations and still retain your competence is to be honest and remember one simple sentence: ``I don't know, but I will find out for you.'' Be sure to have their name and phone n umber, answer the question you can, and be sure to call them back ASAP with the remaining answers. (If possible, place an immediate 3 way call to your up line for any specific questions with them on the phone.) It is a good practice to write down any specific questions and answers you encounter so you can practice them and feel confident as they come up As you become more experienced and increase your knowledge you will encounter this situation less and less frequently.
Here are some examples of typical questions and answers asked about V.E. Minerals.
Q...How many minerals are in the Minerals?
A...There re 70 minerals both major and trace, naturally occurring in the V.E.Minerals. You can feel safe drinking this product since the minerals in it are not elemental or heavy metals. They are naturally occurring minerals found in the tissues of organic plant source deposits, and they are considered to be the best source available.
Q...How many milligrams of each mineral does this product contain?
A...Because of the very nature of organic colloidal minerals, the amount of each mineral is balanced by nature, not chemists. The minerals are extracted from organic plant deposits and are present in the exact proportions nature left them in, prehistorically. The 70 colloidal minerals present in the Minerals is in a form your body can absorb 8-10 times faster than in a conventional tablet or pill. In this form your body's absorption is almost 100%. Experts say you need at least 60 major and trace minerals in your diet every day to avoid a deficiency disease. V.E. Minerals in the colloidal form are considered by the experts to be the best possible source of minerals for your daily consumption.
Q...Is there enough calcium in V.E. Mineral for my body?
A...Experts have not yet determined how much calcium we really need. We have learned several minerals in addition to calcium are necessary to maintain proper bone density. The amounts we need are not known, but we do know the calcium in mineral toddy is almost 100% absorbed by the body.
- According to Dr. Joel Wallach, Minute Maid Calcium Enriched Orange Juice offers a concentrated bio-available from of calcium. This unexpected source contains a much better form of calcium than even milk. The colloidal calcium in Minute Maid Calcium enriched Orange Juice is in the form of Calcium citrate and Calcium Triphosphate. Dr. Wallach also says that this additional calcium, added to colloidal Minerals and Knox Gelatin, makes a powerful source of the raw materials to help even the most challenged arthritis suffers. Dr. Wallach says to add 1/2 ox. of Knox Gelatin and 1 oz of colloidal minerals to your calcium rich orange juice and drink it twice daily. He stresses over and over, `You must give your body the raw materials to maintain health and rebuild your cells.' He adds that this formula is the first and most powerful step to maintain health and overcome many health challenges.
What if my caller is asking lots of medical questions that are not appropriate for me or my sponsor to answer?
This uncomfortable situation is easy to remedy. All you have to do is suggest that the questions they are asking would be best answered in Dr. Wallach's book, Rare Earth's and Forbidden Cures. Let them know this 496 page book will surely answer many of their specific questions. also mention that this informative book is available to New Horizons Members for only $24.95. That is a great price for 496 pages of this valuable information. If you would like to become a member and try our product V.E. Minerals , then I would be happy to take your order. Again, there is a money back guarantee and you have nothing to lose by trying the product. I can also take your order for Dr. Wallach's book and make sure you get one in the mail right away. If you don't stock the books Send this request to New Horizons. Remember to ask if they would like any more copies of `Dead Doctors Don't Lie '' to share with anyone else. If they just ask for a couple of tapes then I put them in their welcome kit at no additional charge.
What should I do if the caller insists on receiving an information kit before signing up?
The best thing to do is politely take their request for information. If they have a fax machine it can be helpful to use the fax on demand at the company. The number is TBA. If not, put the product brochure, product order form and mineral information sheets in the mail and let them know you will contact them in a few days after they have had the opportunity to review the information. If you do not have good clean copies of info-pac materials, then get them from you sponsors.
When my caller is interested and is ready to place an order, should I give them the 800 number or take their information right now?
Always finish what you started by taking all their necessary information and calling it in to Am. Longevity. By completing the order yourself you can avoid any delays or forgetfulness on the part of the caller. This way you will know for certain that they are in the computer. Additionally, thank them for their order and be sure to ask you caller if they would like additional copies of the cassettes. If so, either include a few tapes in a welcome kit for the new distributor or place a larger order for the tapes as your caller requests.
How do I handle a big hitters or a professional networker?
Professional networkers can be a tremendous asset to your business. Just one big producer in your line can earn you 10-20 thousand dollars per month, alone. Honesty is valued among people in general, so you do not act as though you are something you're not. Tell them the truth about how long you have been in business, and what you have accomplished. Many professionals in this business would rather be sponsored by a hard working new worker than an old pro who may be too busy vacationing. Tell them your business goals and how you are enjoying networking. Everyone is attracted to enthusiasm. Often times the difference between sponsoring a big gun ad losing him or her, is whether or not they like you and respect your work ethics. Your best course of action is to talk with them just like anyone else and make friends first. Every time a question comes up that you can't answer, you know what to do. Write down everything the caller says, especially the questions. Get good clear answers from you up line ASAP. Go as far upline as you need to get good answers, then call you prospect back immediately with the answers. Your prospect a will be more impressed by this action than if you were collecting $100,000 royalty bonuses from other companies. Now that you have shown your resourcefulness and ability to assist the prospect, they will feel comfortable that you can help their down line in this fashion., After you are confident you have proven yourself as a worth resourceful sponsor, I suggest that you 3 way with an upline for some in depth business questions and answers. This is a rare and privileged opportunity for you , and you should take notes as many key things will be said that will help you the next time around. Following this course will earn you the respect of professionals and ability to land a big gun as well.
What should I put in my welcome kit?
First of all, if you are new, ask your sponsor to send welcome kits to your new sign-ups until you have all the materials in place. Here are some examples of information and supplies that make a good welcome kit.
· 1 of each product and business brochure
· 4 or more product order form copies
· Any training cassettes.
· 5-10 Dead Doctors tapes so they can start sharing the tapes with others immediately.
· Good clean copies of the product write up sheets, and any others you feel would benefit the new distributor.
· A copy of this information is good for those interested in the business opportunity. Any other tools or information you feel would benefit your new sign-up is always helpful.
I want to take this business very seriously, what kinds of supplies and equipment would make me more effective?
· Fax machine with a dedicate line
· 2 line phone and headset
· Info kit and Welcome Kit materials
· Any other product and business cassette tapes you think would be helpful
· A computer and database program
Never overlook the importance of a partnership where you can pool your money or a business loan so you can do a big mail out/hand out campaign during your first 3 or 4 months.
I'm happy you are taking the time to read this! This information is sure to help you realize your dreams more quickly and help to develop a successful American Longevity business for yourself. Work hard and work smart, and I will consider it a privilege to rub elbows with you at the top.
Sincerely,
KEEP IT SIMPLE:
LISTEN TO THE TAPES
HAND OUT TAPES TO EVERYONE (4 PER DAY)
SEND OUT TAPES TO EVERYONE YOU KNOW (100)
MAIL TO LISTINGS -- OPPORTUNITY SEEKERS, NUTRITIONAL PEOPLE, NETWORKERS (500)
TEACH EVERYONE YOU SIGN UP - BOTH CUSTOMERS AND BUILDERS TO DO ALL THE ABOVE!
AGAIN...WHAT IS THE SECRET?
· KEEP IT SIMPLE -- GET THE TAPES INTO PEOPLE'S HANDS!!! DO NOT SELL -- DO NOT RECRUIT--DO NOT PRESSURE...HAND OR SEND OUT TAPES...
·
·
· THE RESULT ----YOUR FRIENDS, FAMILY, ASSOCIATES AND EVEN STRANGERS WILL CALL YOU TO PLACE ORDERS AND ASK TO SEND OUT TAPES.
The following example is based on only an 8% sign-up rate from mailing the `Dead Doctors Don't Lie' tapes and assuming only 10% of your downline members are business builders who will mail out 1,000 tapes.
Month 1: You mail out 1,000 tapes to sponsor 30 members on your 1st level.
Your bonus check will be around $240.
30 members x $100 = 3,000 x 8% = $240
50 product users 5,000 x 8 = $400
Month 2: 3 business builders (10% of 30) on your 1st level mail out 1,000 tapes each
to sponsor 90 members (30 x 3) on your 2nd level. Your bonus check will be
around $3,000. 90 x $100 = 9,000 x 8% = $720.
Month 3: 9 business builders on your 2nd level mail out 1,000 tapes each to sponsor
270 members on your 3rd level. Your bonus check will be around $3,000.
Month 4: 27 builders on your 3rd level mail out 1,000 tapes each to sponsor 810
members on your 4th level. Your bonus check will be around $10,000.
When the vision catches up to these 810 members and 81 of them mail 1,000 tapes each, you will have over 2,400 members on your 5th level alone. Now your bonus check is around $35,000 per month.
The Bottom Line: The cost to mail out 1,000 tapes is around $1,600. You will most likely recover you investment and make 150% profit within 3 months and are on your way to a $10,000 check the following month. WOW, imagine the next few months!
Dear Health Enthusiast:
Most of us are concerned about skyrocketing health care costs and the governments drive to overhaul our health care system. While it is generally accepted that we have the finest acute health care system in the world, we paradoxically have a pathetic preventative health care system. I believe that preventative health care will play a major role in solving the current health care crisis., People simply cannot afford to be ill!
You have surely read countless books, articles, and been to many lectures on the body's dynamic abilities to heal and thrive when given proper nutrition. The enclosed cassette is the most concrete, documented, and simple presentation of longevity research and nutritional discovery to which you probably have ever been exposed. Coincidentally, I was prompted to write this letter by someone who got this tape from their Chiropractor.
Buckle you seat belt, hang on and enjoy this compelling - intellectual- entertaining - adventure. This is a gift to you that you will probably play over and over until everyone you know gets the message.
Sincerely,
Dear Health Care Professional,
While it is generally accepted that we have the finest acute health care system in the world, we paradoxically have a pathetic preventative health care system - with chiropractors and alternative health practitioners being a welcome exception. I believe that preventative health care will play a major role in solving the current health care crisis. People simply cannot afford to be ill!
You have surely read countless books, articles, and been to many lectures on the body's dynamic abilities to heal and thrive when given proper nutrition. The enclosed cassette is the most concrete, documented, and simple presentation of longevity research and nutritional discovery to which you probably have ever been exposed. Coincidentally, I was prompted to write this letter by someone who got this tape from their Chiropractor.
Buckle your seat belt, hang on and enjoy this compelling - intellectual - entertaining - adventure. This is a gift to you and your patients that you will probably play over and over until everyone you know gets the message.
Sincerely,
The following professional game plan is designed for any contact you or your downline may have with doctors, chiropractors, therapists, sports clubs or small business owners. Professionals who are interested in their customers and want to share Dr. Joel Wallach's teachings on Colloidal Minerals and build an exciting profit center around there distribution. Rewrite this proposal to suit your contact.
The following step by step procedure was designed to maximize the effectiveness of the American Longevity program both inside and outside your office. The objectives are to: 1) enhance the lives of your (patients/customers).
2) add a new profit center to your (practice). 3) create a source of residual income through networking.
STEP 1 - Make sure that every (patient) receives the audio cassette entitled ``Dead Doctors Don't Lie.'' Patients should be given the tape as they leave the office and asked to return it at the next visit. Stock enough tapes to rotate through your entire active patient base. In most practices 100 - 200 tapes should suffice. Expect a 20% - 30% loss factor (patients not returning tapes and replace as needed.
Label each tape with your name and area code/phone #. Use file folder labels or order preprinted labels.
Tape and preprinted labels can be ordered from New Horizons:
1-800-787-5508 (Price $1.25 to $.85 in quantity of 100 or more.)
Expect at least 50% of your patients to request our colloidal minerals as a result of listening to the tape. Your options are to retail the product or to sign the patient as a wholesale buyer/member. (See attached ``First Order/Sign-Up Procedure'' .)
STEP 2 - Sign up your key employees as members under you and allow them to sign up patients under themselves. This provides added motivation to pass out tapes, promote products and sign up new members.
STEP 3 - After your patient has listened to the `` Dead Doctor'' tape and returned it, give him/her the product brochure and order form. continue this procedure with the other tapes in whatever order you wish. In this way, your patients are constantly being exposed to important nutritional information as well as the products.
STEP 4 - Send a ``Dead Doctors'' tape to all professional colleagues, friends and associates. (Call you sponcor for assistance in signing up other associates).
STEP 5 - Mail a ``Dead Doctors'' tape with cover letter to your entire data base of semi-active and inactive patients (you can expect a response rate of 10% or more).
STEP 6 - Do mass mailing of ``Dead Doctors '' tapes to high quality lists. Special lists, along with a complete fulfillment service is available through you representative. (Similar mailings have had a response rate of 3% - 5%).
STEP 7 - Advertise in Thrifty Nickel or other local publications. Ads should offer ``Free Audio Cassette'' to generate qualified leads. Another good slogan is DR Wallach ``Dead Doctors Don't Lie'' the missing 30 minutes (Copy of ads available through your representative.)
To receive commissions you must send in a `hard copy' of the member application which you received in your member kit. Please complete your application as soon as possible and return to Am. Longevity. Your sponsor is:
_____________________________________
As you sign up patients by phone, please give them an application with sponsor filled in and instruct them to complete and return it to the company.
To receive commissions you must maintain a minimum personal volume of $100 per month in product orders. For bigger checks increase your orders to $300 per mo.
As a result of listening to the ``Dead Doctors '' Audio tape, at least 50% of those patients will want colloidal minerals. At that point you have 2 options:
1) Sign up patient as member / discount buyer
2) Retail product to patient.
OPTION 1:
A. Indicate to patient that they can save about 30% per bottle by signing up as a member for a qualifying order of $100.
B. Take control by signing patient over phone and placing their first order at the same time. If you leave it up to them, it probably won't happen.
Have patient complete the attached order information form so you have all appropriate information at your fingertips. This will minimize time spent at the sign up procedure.
Sign up patients using your ID#, by calling 1-800-982-3189. The entire process should take not more than 5 minutes.
After the patient is signed up, give him/her some product brochures, a business brochure and the audio tape: Dead Doctors Don't Lie plus training tapes as the become availible. This will further educate the patient as to other products as well as the business opportunities.
C. If your patients wish to order additional products, have them order directly from Am. Longevity. Since you will get commissions for any product they order even if they stop visiting you.
D. Many of your patients will also hand out Dr. Wallach's tapes and share the products with their friends and families. Some of your patients will even promote the products to earn some supplemental income. You can also get commissions for these product sales that came from you patients efforts and referrals. They can order tapes and pre-printed labels from New Horizons Tape.
E. Enjoy the additional income and health benefits! You can receive a commission check every month, check you member guide for compensation plan details.
OPTION 2:
If your patient refuses Option 1, you can offer to sell the product at the retail price of $29 plus shipping. If your patient continues to order the product, eventually it will seem more economical to spend $100 to be a member and buy at wholesale.